My brand was born out of a strong need for garments that truly fit curvy women.My brand was born out of a strong need for garments that truly fit curvy women.

I found myself constantly frustrated with the fit of so many clothing pieces. Why did my skirt hem always dip in front? Why did shift dresses always crawl up along my hips? Why did finding a pair of jeans or pants that truly fit feel like a miracle?

Even when I found one that almost worked, I would still have to make small adjustments to the waist to make it fit right.